BULLITA it’s a brand born from the love for a land, a people, its nature and its magical traditions that have allowed us to express and find our lifestyle over the years. But behind every philosophy of life, which we naturally want to make known and understood, there is always a thoughtful and thoughtful search for aesthetic and communicative taste to be applied to that particular style. Often when we see and analyze a product we instinctively look for its strong identity, perhaps trying to identify it with a specific place, or we try to grasp the traditional or cultural aspect that links that same product to that particular territory; for example, a wine label, through the particular image and communication given to it, can certainly help us to understand and above all make us experience intense emotions linked to the life of that singular place. Indeed, it is not an exaggeration to write that today the recognized scents, flavors and symbols (archaeological, historical or cultural) of a territory can allow us to better understand and discover the nature of the people and animals that have inhabited it for centuries.